Marketing & Communications Manager

What We Do!

At Penny Appeal USA, we take small change and make a big difference. While we are change-makers in over 15 countries, our heart beats strongest for our work right here in the USA. From sustainable community programs to rapid-response emergency relief, we are committed to creating a lasting impact on American soil.

We pride ourselves on being one of the fastest-growing charities in our sector, and our fast-paced working environment reflects our drive and passion. Beyond emergency relief, our calendar is packed with creative campaigns, exciting events, and unique projects, all designed to support the most vulnerable among us.

We’re on a mission to change the way charitable giving works in the USA. We’re looking for passionate change-makers to join us on this journey. Together, we can bring people together to do good and create meaningful change in our communities.

Who We’re Looking For!
We are seeking an experienced storyteller, a marketing geek, a social media connoisseur, a maker of change, and a champion for the marginalized; more formally known as a Marketing & Communications Manager. You’ll oversee the day-to-day marketing activities and help set the long-term strategy for our organization. You’ll work closely with the CMO to lead all annual campaigns and direct-to-donor marketing activities, with a focus on brand development.Everything in this role, from marketing strategies to communications initiatives, should be guided by our mission’s lens: Our vision is a world that’s united and strong, with communities working together, supporting one another, and leaving need and poverty behind for good.

What You’ll Do!

• Strategic Leadership: Develop and implement a high-level, comprehensive marketing and communications strategy in partnership with the CMO. Align marketing initiatives with organizational goals and mission.

• Campaign Management: Lead the execution of marketing programs from start to finish, driving collaboration with stakeholders and leveraging the right internal processes. Develop donor relations loyalty campaigns and create life-cycle communication plans for all donors/supporters.

• Content Creation: Manage paid media strategies and campaigns, including Google and social media advertisements. Direct and oversee PPC and paid social campaigns to enhance digital revenue generation.

• Platform Integration: Oversee transitions and integrations of CRM and fundraising platforms, ensuring seamless operations.

• Brand Partnerships: Rethink brand partnerships with a focus on existing partners while establishing new relationships to expand our impact.

• Project Management: Use project management tools to track campaign progress and metrics. Lead brainstorming meetings for new campaign launches, manage fundraising campaigns, and ensure on-time and on-budget delivery of marketing campaigns.

• International Communication: Maintain effective internal communications to ensure that all relevant organizational functions are kept informed of marketing objectives.

• Market Evaluation: Regularly evaluate the marketplace to gain a competitive advantage via marketing and positioning campaigns. Evaluate the impact of marketing programs in achieving their stated objectives, including impact and retention.

• Collaboration: Work closely with graphic designers, internal stakeholders, external agencies, and vendors.

What You'll Bring

• Passion for Change: A strong belief in the power to change the world through charitable work.

• Experience: 5+ years of experience in marketing, with a bachelor’s degree in marketing, business, or a related field. At least 2 years of experience managing contractors and team members. Proven experience in poverty relief is mandatory.

• Sector Knowledge: 2+ years of experience in designing, implementing, and managing complex communication and promotional campaigns addressing issues of poverty and socio-economic disparities in diverse cultural and geographic contexts.

• Analytical Skills:Strong understanding of monitoring, evaluation, and experience in utilizing data for decision-making and marketing improvement.

• Project Process:Familiarity with the marketing project process, including creative briefs, project kick-offs, copywriting, creative reviews, etc.

• Digital Marketing: Exposure to digital and direct response marketing. Strong creative outlook, written and verbal communication skills.

• Creative Writing: Competence as a creative writer with an eye for great emails and landing pages.

• Project Management: Strong project management skills and the ability to work independently to drive processes to completion. Strong problem-solving ability, including metrics-driven thinking.

• Judgment: Exercise sound judgment utilizing your background experiences in real-time.

• Cultural Competence: Ability to work effectively with people from culturally diverse backgrounds.

Competencies

• Strategic Vision: Ability to develop and implement long-term strategic plans that align with organizational goals.

• Innovation: Creative thinking and ability to innovate in marketing strategies and campaigns.

• Leadership:Strong leadership skills to manage and motivate a diverse team.

• Communication:Excellent verbal and written communication skills.

• Collaboration: Ability to work collaboratively with internal and external stakeholders.

• Adaptability: Flexibility and ability to adapt to changing priorities and environments.

• Analytical Thinking: Strong analytical skills to evaluate marketing effectiveness and impact.

The Marketing Manager will receive direct strategic guidance from the CMO with supervision from the Director of Development.

Where You’ll Need To Be!

DC Metropolitan Area (preferred) or remote US based.

Join us and be part of something bigger. Together, we can make a difference!