Marketing & Communications Director

Job description

Job Description: Marketing & Communications Director 

Hours: Full Time 

Location: Alexandria, VA

Compensation: Commensurate with Experience 

Penny Appeal is one of the fastest growing charities in the world. Together with our affiliate offices, PA USA works to eradicate poverty in over 30 countries around the world through providing both short-term emergency relief and long-term sustainable development programs. Penny Appeal’s approach to charity is simple, yet it has a massive impact. We make charitable giving affordable and rewardable, ensuring everyone can help those in need by donating just a few pennies each day.  


We are seeking an accomplished, dynamic, innovative and team-oriented marketing professional for the Marketing and Communications Director role.  This individual is results-oriented, thrives in a fast-paced environment and has a sincere interest in our mission.  This exempt position reports to the CEO, is a member of the Senior Management Team and supervises a number of employees and contractors. 


This position plays a key role serving the entire organization by building and driving communications and marketing strategies.  This includes management of annual campaigns, oversight of video production, management of print and digital materials, media and public relations, digital marketing, brand management, direct mail campaigns and storytelling.

 

PRIMARY RESPONSIBILITIES 

 

STRATEGY & COLLABORATION 

·      Build, implement and drive communications and marketing strategy for the organization as we pursue our annual goals including but not limited to:

·      General mission related communications (storytelling, mission advancement focused videos/photos)

·      Campaign specific communications (Ramadan, Qurbani, Winter Campaign, fundraising events, etc.)

·      Localized media outreach

·      Social media and digital marketing 

·      Corporate sponsor acknowledgment

·      Other initiatives as identified

·      Compile/create toolkits as needed for campaigns/initiatives or general use

·      Collaborate with international Penny Appeal affiliates 

·      Serve on committees as requested 

 

DEPARTMENT MANAGEMENT 

·      Supervise and direct departmental staff and external contractors 

·      Review organizational newsletters, emails, direct mail, event materials, scripts, copy, social media content  and all other material 

·      Develop and manage the annual department work plan that aligns with strategic organizational plan

 

BRAND MANAGEMENT 

·      Review and approve materials to ensure brand standards are being met by all departments and stakeholders 

 

MEDIA RELATIONS 

·      Identify and build strategic relationships with media outlets to promote PA USA nationally 

·      Serve as spokesperson for PA USA for media opportunities when opportunities arise 

·      Serve as communications and marketing staff lead to help plan, support and execute awareness campaigns

Requirements

CHARACTERISTICS: Innovative, self-starter, collaborative

 

EXPERIENCE & SKILLS

·      7+ years related experience – marketing, communications, public relations, brand management; 2+ years supervisory experience required

·      BA or equivalent

·      Demonstrated success executing successful communication/promotional campaigns

·      Exceptional verbal and written communications skills; experienced and comfortable making presentations to small and large groups

·      Exemplary customer service and excellent follow through and timeliness

·      Extremely well organized and disciplined

·      Must work well under pressure and meet deadlines & maintain a high level of accuracy (detail oriented)

·      Strong understanding of nonprofit software and technology 

·      Knowledge of American Muslim philanthropy is a plus 

·      Some evening and weekend work required